We give resale-friendly beauty items a second chance. It's a win-win for you and our planet.
I realised there are so many reasons you might end up with a product that won’t get used up. Whether it’s because you were gifted a fragrance that isn’t your scent, purchased a foundation that wasn't a colour match or a skincare product that didn’t work for your skin. The reasons are endless, yet there wasn’t a solution in NZ for this. So that’s where Second Skin comes in - to help give the unloved products a chance to be loved by someone else.
We're leading the way for beauty resale in NZ.
Our high product standards and consignment approach to selling have set us apart from peer-to-peer marketplaces.
Locally owned and operated in Auckland, NZ.
The first and only dedicated beauty resale website in NZ.
Sell and shop with us from Cape Reinga to Bluff.
The journey so far
The idea for Second Skin was born!
It was this toner that didn't work out for Anastasia and made her think "but it had so many good reviews, surely someone else would love to use it up?"
May - August 2020
Lots of coffee. Lots of research. Lots of planning. Even more orange.
Our original branding and website were based on the toner that started all of this. OGs of Second Skin will well and truly remember the 'orange days'.
All of the planning paid off. It was a big day at SS HQ (the couch at Anastasia's home), launching a grand total of 11 products on the website.
It was only up from there, though.
October 2020 - April 2021
Word was really starting to get out about us. Mainly because of this very orange instagram post we boosted.
More products were coming in, and lots were going out.
Our self-select free samples initiative was launched - where our sellers would provide us with their unused, accumulated samples, and we would list them on our website for free with every order!
June 2021 - December 2021
So! Many! Products!
Sundays and Wednesdays at 7 pm became a ritual to hop online and check out what was new in.
FEATURED! Anastasia and Second Skin were featured in WOMAN Magazine alongside three other special female founders in the secondhand space.
Website update - Much less orange.
We introduced SELLING KITS!
The easiest door-to-door way to sell with us.
We leased our very first commercial space in Mt Eden. A game changer for those local to us wanting to drop off.