The mission
We give resale-friendly beauty items a second chance. It's a win-win for you and our planet.
FOUNDER & OWNER, SECOND SKIN
Meet Anastasia
I started Second Skin in April 2020 after purchasing a skincare product that my skin negatively reacted to. Although I had carefully researched the product, it wasn’t until I had bought it and tried it for myself that I knew it wasn’t for me – which left me with a near-new product that I had no use for and $55 out-of-pocket.
I realised there are so many reasons you might end up with a product that won’t get used up. Whether it’s because you were gifted a fragrance that isn’t your scent, purchased a foundation that wasn't a colour match or a skincare product that didn’t work for your skin. The reasons are endless, yet there wasn’t a solution in NZ for this. So that’s where Second Skin comes in - to help give the unloved products a chance to be loved by someone else.
Anastasia x
I realised there are so many reasons you might end up with a product that won’t get used up. Whether it’s because you were gifted a fragrance that isn’t your scent, purchased a foundation that wasn't a colour match or a skincare product that didn’t work for your skin. The reasons are endless, yet there wasn’t a solution in NZ for this. So that’s where Second Skin comes in - to help give the unloved products a chance to be loved by someone else.
Anastasia x
We're leading the way for beauty resale in NZ.
Our high product standards and consignment approach to selling have set us apart from peer-to-peer marketplaces.
The journey so far
April 2020
The idea for Second Skin was born!
It was this toner that didn't work out for Anastasia and made her think "but it had so many good reviews, surely someone else would love to use it up?"
May - August 2020
Lots of coffee. Lots of research. Lots of planning. Even more orange.
Our original branding and website were based on the toner that started all of this. OGs of Second Skin will well and truly remember the 'orange days'.
September 2020
We launched!
All of the planning paid off. It was a big day at SS HQ (the couch at Anastasia's home), launching a grand total of 11 products on the website.
It was only up from there, though.
October 2020 - April 2021
Word was really starting to get out about us. Mainly because of this very orange instagram post we boosted.
More products were coming in, and lots were going out.
May 2021
Our self-select free samples initiative was launched - where our sellers would provide us with their unused, accumulated samples, and we would list them on our website for free with every order!
June 2021 - December 2021
So! Many! Products!
Sundays and Wednesdays at 7 pm became a ritual to hop online and check out what was new in.
January 2022
FEATURED! Anastasia and Second Skin were featured in WOMAN Magazine alongside three other special female founders in the secondhand space.
February 2022
Website update - Much less orange.
May 2022
We introduced SELLING KITS!
The easiest door-to-door way to sell with us.
June 2022
We leased our very first commercial space in Mt Eden. A game changer for those local to us wanting to drop off.